Brae

Meet Brae. The living system that holds the whole of your strategy, keeping it alive as you learn, evolve, and grow.

The state of things

Everything assumed to be stable is shifting. There used to be a rhythm to work, to building, to community. The world today seems designed to fragment and fracture. Funding splinters. Teams scatter. Attention is pulled, and then breaks.

The tools and methods we use to build also fall short. Purpose and commitment get broken into documents, departments, and steps until the whole is no more. The thinking and the thing meant to carry it get separated, and the transformation everyone is reaching for dies in the gap.

For the first time, the whole moves with you.

Brae holds all of it. Commitment, constraints, capacity, people, money, and the dependencies between them. Change anything, and it shows up everywhere. The structure moves with you, whether you're one organization or a multi-layered coalition trying to change the fabric of a city, a state, or a nation.

01

Change one thing, everything responds.

Move a number, turn something off, shift a priority — and the whole model answers. Cost, reach, sequence, what's now at risk. Not a document you update. A system that recalculates, wired to the whole of your strategy.

Rising Futures Coalition
System Model

Funding Status Summary

Public Confirmed
$11.5M
Philanthropic Confirmed
$2.3M
Unresolved
$3.2M
Bolton Tech Grant ($1.8M) - Pending
Core Interventions18 interventions
Health
Perinatal Clinic Partnership
Housing
Rapid Rehousing Navigation
Health
Trauma-Informed Care Training
Peer
Peer Support Network
Data
Predictive Intake Screening
Housing
Rental Arrears Fund
Peer
Community Ambassadors
Data
Shared Outcomes Dashboard
Data
Early Risk Flagging
Data
Shared Outcomes Dashboard
Housing
Landlord Engagement Unit
Peer
Family Navigation Hotline
Health
Prenatal Care Navigation
Peer
Neighborhood Connectors
Decision Ripple
Impacted Strategies
Prioritize Data & Learning strategies contained within Goal 3
Impacted Process sprints
Resequence 2, 3, 5
See impact
Maya · Coalition Lead

“Bolton Tech Grant is a go! Can't use any $$ for Health, so put those on hold for now.”

You

“Amazing! And understood. It's been updated!”

02

See as much
as you need.

Glance, and see your whole strategy at once. Click, and see how any piece connects. Click again, and see the why beneath it: the evidence, the decision, the context.

Meridian Bank / Thriving Workforce Initiative

Strategic Plan

Goal 1: Benefits AccessGoal 2: Internal MobilityGoal 3: Housing & Relocation
GOAL 1

Close the distance between the benefits people have and the benefits people use

STRATEGIES
1.1Close the gap between benefit eligibility and enrollment
1.2Remove cost barriers to dependent care coverage
PROCESS SPRINTS
Sprint One · connected to 1.1
GOAL 2

Build the pathways that move frontline talent into higher-wage work

STRATEGIES
2.1Rebuild internal mobility pathways for branch staff
2.2Redesign certification so it fits around the job
2.3Open senior roles to internal applicants first
PROCESS SPRINTS
Sprint One · connected to 2.2, 2.3Sprint Two · connected to 2.3

2.2 · Redesign certification so it fits around the job

Owner
L&DRegional Ops
Status
In progress
Depends on
Scheduling system release
Actions
2A
Move certification coursework into paid work hours
Request
Fund 120 backfill hours per branch, per quarter
Teams
L&D, Regional Ops, Finance
Status
Scoped, not yet funded
2B
Break the certification exam into three modular assessments
Request
Rebuild with vendor; retire the single-sitting exam
Teams
L&D, Compliance
Status
In design
2C
Protect schedules for enrolled staff
Request
Add an enrollment flag to the scheduling system
Teams
Regional Ops, HR Systems
Status
Pending manager review
Grounding
Decided during 3.14.26 · Q1 Planning Convening
62%

of branch staff who completed certification advanced within 18 months

Source: Internal Mobility Study, 2024

62%

of branch staff who completed certification advanced within 18 months

Internal Mobility Study · Meridian L&D, 2024
Completed certification41262% advanced
Did not complete89011% advanced
View report
03

Built together
from day one.

None of it arrives finished. Your strategy takes shape inside Brae with you. You comment, you push back, you change it. The argument lives on the plan, not in someone's inbox.

Edit mode
Northgate Family Services

Framing

Benchmarks: Year One
01

85% of families are connected to a care coordinator within 5 days of intake.

Suggest Edit
02

Families report improved coordination across services.

Suggest Edit
03

Median time from referral to first home visit is under 14 days.

Suggest Edit

‘Improved coordination’ isn't something we can measure. This won't survive a year-end review.

Renata · Program Director · On 02 · Families report improved coordination
👍 Yael👍 Marcus👍 Kim
Annotations (2)
CommentingOn
04

Prioritize, focus,
and move forward.

Decide where to go and what that actually means for making things real. Connect strategy to implementation. The space that often remains invisible is now visible.

Bridgeway Youth Alliance

Critical Pathway

TODAY
FUTURE
Timeline comparison
FUTURE15 months
TODAY15 months
Benefits Screening
Income Verification
Case Planning
Housing Application
Unit Offer & Match
The Actual Move
Pathway continues

How We Work

Most strategy work has a discovery phase that ends before the building starts. Ours doesn’t. You’re in the room while it’s being made — watching it wire up, pushing back, changing it. What you end up with is something you built, not something handed over.

The chasm almost nobody crosses is between strategy on paper and action in the world. Brae builds the connections across it, so a decision made in a convening has somewhere to go.

By the time we step back, you’re not receiving a plan. You’re already running the thing you built. When the engagement ends, the thinking doesn’t.

Who We’re For

Brae works with policy makers and funders, leaders and operators — creating the structure that helps big ideas take shape, and then retain their shape, as they grow and move between collaborators and stakeholders.

They know that the solution won’t be tidy — and lean in anyway. They hold visions so big that audacity, trust, and tenacity are required.

  • Mission Keepers

    Organizations and enterprises who refuse to let growth dilute what they stand for. Who want to stay true, and stay brave, as they scale.

  • Ground Builders

    Funders who want to get real strategic tools in the hands of the people doing the work. The next evolution of capacity building.

  • Portfolio Weavers

    Foundations who want to strengthen a whole portfolio at once, building an easy-to-navigate strategic backbone connecting directly to the grantees.

  • Coalition Holders

    Multi-stakeholder efforts trying to hold and drive one strategy across many players — from city agencies to CBOs to private partners — without it fragmenting.

Who We Are

Between us, we’ve built strategy for complex human services organizations, led strategy work inside government, helped shape major city coalitions, and designed the human protocols that keep mission-driven teams centered and honest. Again and again, we watched strong work strain against structures and systems not strong enough to hold it — and move with it. Not anyone’s failure, just the gap everyone hits. Brae is the answer we wished we’d had.

Jenn Miller Cribbs, Drew McDonald, and Abbilyn Miller

Jenn Miller Cribbs

The people and the practice. A courage-builder and galvanizer. Connecting ambitious ideas to on-the-ground action. Where courage and clarity thrive.

Drew McDonald

The architecture and the distillation. A frame-builder and storyteller. Illuminating the potential of organizations and people. Where possibilities are made visible.

Abbilyn Miller

The rigor and the build. A truth-builder and barrier-buster. Data-informed policymaker for government, orgs, and coalitions. Where evidence meets action.

Start a Conversation

We're currently working with a select cohort of mission-driven organizations and public sector partners. Every engagement sharpens what the next one starts with.

Get in touch to take a look at what we're building and see how we might be able to work together.